Oberoi Realty's Gurugram Debut: What the NCR Entry Means for Homebuyers
For nearly forty years, the name Oberoi has been inseparable from Mumbai's skyline — from Oberoi Garden City in Goregaon to the record-setting towers of Three Sixty West in Worli. That chapter of exclusivity to one city has now closed. On June 29, 2026, Oberoi Realty announced its first residential project outside Mumbai, marking a long-anticipated foray into the Delhi-NCR market with a launch in Gurugram's Golf Course Extension Road corridor.
The story begins earlier, in November 2023, when Oberoi Realty quietly acquired a 14.81-acre parcel in Sector 58, Gurugram, for a consideration of up to Rs 597 crore, in a deal with a consortium that included Ireo Residences. The company executed an agreement for sale with Ireo Residences Company and others for acquiring land admeasuring approximately 14.8 acres at Sector 58, Gurugram, with the entitlement at full potential estimated at up to 2.6 million sq ft of floor area ratio. The formal sale deed followed on May 7, 2024, and the site sat through RERA and regulatory processes before finally emerging as a named, branded development this summer.
That development is Three Sixty North — a name that deliberately echoes Three Sixty West, Oberoi's flagship Worli address. Oberoi Realty announced its foray into the Delhi-NCR market with the launch of its first luxury housing project with a total investment of ₹6,000 crore, launching the first phase of the housing project comprising 832 units across 6 towers. Speaking to reporters in Gurugram at the launch, Vikas Oberoi said, "We are launching our first project in Delhi-NCR. We feel confident now that our brand is transportable to the NCR market."
The numbers behind the launch are striking. The project, spread over 14.8 acres, will be developed in two phases and comprise 832 apartments across six towers, with total saleable area estimated at 4.5 million square feet and a total project cost of around Rs 6,000 crore, offering a revenue potential of about Rs 16,000 crore across both phases. Prices for the luxury residences start at Rs 19 crore for a bare-shell apartment, while penthouses are priced at around Rs 65 crore. The first phase was launched at a basic selling price of Rs 35,000 per sq ft, positioning it firmly among Gurugram's most expensive addresses.
The market's response has been emphatic. Within days of launch, the developer reported ₹8,109 crore in bookings, having sold 13.52 lakh sq ft of RERA carpet area, equivalent to 23.10 lakh sq ft of saleable area, at Three Sixty North. With bookings of ₹8,109 crore already secured, Oberoi Realty has achieved around 51% of the project's estimated revenue potential from just the first phase. Reacting to the response, Vikas Oberoi said the overwhelming response to Three Sixty North reflects the strength of the development and the trust customers have placed in Oberoi Realty over the past four decades, adding that the project is the culmination of the company's experience creating landmark developments in Mumbai.
Why Gurugram, and why now? Oberoi Realty's entry comes at a time when Gurugram has emerged as one of India's strongest luxury residential markets, driven by robust demand from high-net-worth individuals, entrepreneurs and senior corporate executives. The Golf Course Extension Road micro-market itself has been on a steep upward trajectory — average prices on the corridor rose from ₹24,855 per sq ft in 2024 to ₹37,899 per sq ft in 2025, supported by high-end launches and excellent demand. Industry watchers see the Oberoi entry as part of a bigger pattern reshaping Indian real estate: India's residential real estate market is increasingly being dominated by developers who have diversified beyond their home markets to establish multi-regional footprints, with top listed developers expanding aggressively across key cities and recording stronger growth in pre-sales revenue in fiscal year 2026.
For homebuyers evaluating the project, regulatory clarity matters. The seven towers of Three Sixty North have each been registered individually with the Haryana Real Estate Regulatory Authority (HRERA), Gurugram, following the standard practice Oberoi previously used at Three Sixty West in Mumbai. Buyers are advised to verify live registration numbers directly on the HRERA portal before making any payment beyond a refundable expression of interest.
On what the move signals for the company's broader ambitions, Oberoi was candid about the scale of intent: "We want Gurugram business as big as Mumbai," he said. He also acknowledged that the sector isn't without headwinds — on the broader real estate market, he said housing demand continues to remain steady despite rising construction costs, noting that input costs have increased due to ongoing geopolitical tensions in West Asia, though he did not offer sales booking guidance for the current financial year. Nonetheless, the scale of the Gurugram bet is unmistakable: with 51 real estate projects delivered so far, comprising 17.3 million sq ft, and more than 34 million sq ft currently under construction, Oberoi Realty is now betting a meaningful share of its next growth phase on NCR rather than Mumbai alone. For homebuyers in Gurugram, that means a new, established luxury brand entering the fray — one whose Mumbai reputation for design and delivery will now be tested on Golf Course Extension Road.
