Oberoi Garden City Thane Sets a New Record

There are launches, and then there are moments that redefine what a launch weekend can mean for a city's skyline. When Oberoi Realty opened bookings for Jardin at Oberoi Garden City Thane on 18 October 2024, few could have predicted just how swiftly Thane's buyers would respond. Within seventy-two hours, the developer had recorded gross booking value of around ₹1,348 crore for 5.65 lakh sq ft (carpet area) over the first three days, a number that instantly placed the launch among the most successful residential debuts the Mumbai Metropolitan Region has witnessed in recent years.

The project itself is no ordinary tower block. The project spread around 75 acres named Oberoi Garden City, Thane will offer homes with over 30 amenities, a 5-star deluxe JW Marriott Hotel Thane Garden City, an exclusive private membership club and an Oberoi International School. It is this scale of ambition — a self-contained garden township rather than a single residential block — that appears to have struck a chord with buyers seeking not just an apartment, but an entire way of living within reach of the Eastern Express Highway.

The first phase, aptly named Jardin, drew the bulk of the launch-weekend demand. The first phase of the development will consist of five Residential Towers with expansive gardens and bookings for two towers commenced on 18 October 2024. The homes at Oberoi Garden City Thane comprise spacious 3-bedroom and 3-bedroom + studio apartments starting from 1475 sq ft and rise over 65 storeys. For a market long accustomed to compact carpet areas, the scale of these residences was itself a talking point among brokers and buyers alike.

Speaking on the response, a senior company executive noted the depth of demand across configurations. "We have received an overwhelming response over our launch weekend where we sold more than 50% of our launched area. Our gross sales for the launch weekend stand at Rs. 1350 Crore. The demand was spread across unit types with a higher than anticipated demand for the larger units," said Chintan Sanghavi, Sr. Executive Vice President - Head of Strategy & BD. Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, echoed the sentiment, framing the launch as a validation of the brand's broader vision. "We are thrilled by the tremendous response to the launch of our latest project at Oberoi Garden City Thane. The trust and confidence our customers have shown in our brand and product deeply humbles and encourages us. This project epitomises our vision of delivering a holistic, luxurious living experience and we believe it will set a new benchmark for luxury in Thane," he said.

What makes this booking figure especially significant is the context of Oberoi Realty's own sales history. The company's quarterly bookings have grown steadily over recent years — from roughly Rs 828 crore in a full quarter back in September 2021 to over Rs 1,300 crore compressed into a single launch weekend in Thane. That trajectory reflects both the developer's rising brand equity and a broader shift in Thane's residential market, where buyers are increasingly willing to pay premium prices for integrated townships offering hospitality-grade amenities on their doorstep.

For homebuyers evaluating the project today, the fundamentals remain compelling. The development sits on Pokhran Road No. 2, a stretch known for its proximity to Viviana Mall, Cadbury Junction and the Eastern Express Highway, giving residents quick access to both central Thane and the broader Mumbai suburbs. Current listings across the project's five towers show 3 BHK configurations — Deluxe, Majestic, Elite and Palatial — priced from roughly Rs 3.25 crore onwards, along with larger 4 BHK Super Elite homes, with possession expected around December 2031.

The project's MahaRERA registration for its first phase, OGC Thane Phase 1, carries the number PR1331012400078, giving early buyers the regulatory assurance that typically accompanies a project of this scale. As construction progresses on the towers and the promised JW Marriott hotel and international school take shape, the record-setting launch weekend looks set to be remembered less as a one-off event and more as an early signal of the demand this integrated township will continue to command through its subsequent phases.