Oberoi's Three Sixty North Records Rs 8,109 Crore in Bookings Within Days of Launch
There are launches, and then there are moments the market remembers. Within days of opening its doors, Oberoi Realty's first residential address in the National Capital Region, Three Sixty North, had already recorded gross bookings of approximately ₹8,109 crore, its first luxury residential development in the National Capital Region. It is the kind of number that makes even seasoned analysts pause, and it announces, unmistakably, that Mumbai's most storied luxury developer has arrived in Gurugram.
The figures behind the headline are just as telling. The project has recorded bookings for approximately 2.31 million square feet of saleable area, translating to 1.35 million square feet of RERA carpet area. The developer has launched the first phase of its housing project, located at Golf Course Extension Road in Gurugram, comprising 832 units across six towers, at a basic selling price of ₹35,000 per square foot. Homes in this opening phase span 3 BHK and studio, 4 BHK and studio, duplex, and penthouse layouts, ranging from approximately 5,500 square feet to over 13,000 square feet in saleable area, with prices starting from ₹18 crore onwards, plus applicable taxes.
For Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, the response was deeply personal as much as it was commercial. He said the overwhelming response to Three Sixty North reflects the strength of the development and the trust that customers have placed in Oberoi Realty over the past four decades, adding that the entry into NCR marks an important milestone in the company's journey driven by philosophy rather than geography. He also noted that growth is a by-product, and that the priority has always been to get the product right.
The land itself carries a story of patience and conviction. In November 2023, Oberoi Realty paid ₹597 crore for 14.81 acres in Sector 58 — a land cost that alone signals the kind of product the company intends to build, with demolition work commencing after a pooja ceremony in July 2025 before the project finally broke cover this June. The completed master plan will eventually rise to seven residential towers, with landscaped gardens, Club Three Sixty North, and a curated retail boulevard designed to give residents a sense of place that goes well beyond four walls, echoing the design language of its celebrated Mumbai predecessor, Three Sixty West in Worli.
The timing of this debut is not incidental. India's residential real estate market is increasingly being dominated by developers who have diversified beyond their home markets to establish multi-regional footprints, and data trends across listed real estate companies analysed by Anarock indicate that some of the top listed developers are expanding aggressively across key cities beyond their home turf, recording stronger growth in pre-sales revenue in fiscal year 2026. Oberoi Realty's move into Golf Course Extension Road places it directly in that conversation, testing whether a brand built almost entirely on Mumbai's skyline can command the same premium hundreds of kilometres north.
For homebuyers watching from the sidelines, the early signal is unambiguous: demand for branded, low-density ultra-luxury housing in Gurugram is real, and buyers are willing to commit ₹18 crore and upward at the very first opportunity for a name they already trust from Worli. Whether that momentum sustains through the remaining towers and phases will be the story to watch as Three Sixty North rises on Sector 58's skyline in the years ahead.
