Oberoi Realty Enters NCR with a Record ₹8,109 Crore Launch in Gurugram
For four decades, the Oberoi name has been synonymous with a particular kind of Mumbai skyline — considered, unhurried, and built to last. That story has now found a second address. On June 29, 2026, Oberoi Realty announced its long-awaited entry into the Delhi-NCR market with the launch of Three Sixty North, a luxury residential development on Gurugram's Golf Course Extension Road. What followed, within a matter of days, was one of the most emphatic debuts the Indian real estate sector has witnessed in recent memory.
In a regulatory filing, the Mumbai-based developer recorded gross bookings of approximately ₹8,109 crore at Three Sixty North in Gurugram, its first luxury residential development in the National Capital Region. To put that figure in perspective, the project has recorded bookings for approximately 2.31 million square feet of saleable area, translating to 1.35 million square feet of RERA carpet area — and all of it was absorbed almost as soon as doors opened. The bookings came barely a week after the company announced its entry into the Delhi-NCR market with the launch of the project in Gurugram's Golf Course Extension Road micro-market.
The scale of the development itself explains some of the appetite. Spread across approximately 14.8 acres on Golf Course Extension Road, Sector 58, Gurugram, Three Sixty North is a luxury residential development, and the first phase comprises 832 apartments across six towers on a 14.8-acre site and includes configurations such as three bedroom plus studio, four bedroom plus studio, duplex residences and penthouses. Eventually, the master-planned development will comprise seven residential towers, complete with expansive landscaped open spaces, Club Three Sixty North, and a curated boulevard featuring premium retail outlets and cafés.
This is not an entry-level luxury play by any measure. Phase 1 of the launch offers residences comprising 3 BHK and studio, 4 BHK and studio, duplex, and penthouse configurations, and these residences range from approximately 5,500 square feet to over 13,000 square feet in saleable area, with prices starting from ₹18 crore onwards, plus applicable taxes. The company had launched the first phase at a basic selling price of ₹35,000 per sq ft, positioning it firmly among Gurugram's most premium addresses.
The numbers, when set against the project's own ambitions, tell an even more striking story. The company had earlier said the project carries a total revenue potential of Rs 16,000 crore, spread across two phases, and with bookings of Rs 8,109 crore, Oberoi Realty has already achieved around 51% of the project's estimated revenue potential. The developer has been equally candid about what it took to get here: the developer has estimated an investment of around Rs 6,000 crore for the entire project, including both phases.
Speaking at the launch, Chairman and Managing Director Vikas Oberoi framed the moment as a validation of the company's approach rather than a simple geographic expansion. He said the overwhelming response to Three Sixty North reflects the strength of the development and the trust that customers have placed in Oberoi Realty over the past four decades, calling it the culmination of the company's experience in creating landmark developments in Mumbai, and describing the entry into NCR as a milestone driven by philosophy rather than geography. Earlier, at the press conference announcing the launch, he had expressed confidence about expanding beyond the company's traditional Mumbai market, saying, "We are launching our first project in Delhi-NCR. We feel confident now that our brand is transportable to the NCR market."
Industry watchers see the launch as part of a broader recalibration of Gurugram's luxury market. The robust response adds to the growing list of blockbuster luxury housing launches in Gurugram, where demand for premium residences has remained resilient over the past two years, driven by high-net-worth individuals, entrepreneurs, senior professionals and non-resident Indians. Analysts have gone further, calling the launch a genuine inflection point for the company: traditionally perceived as a cautious, MMR-focused developer, this booking confirms that the company can scale across geographies, with the pricing power demonstrated in Gurugram suggesting the market is willing to pay a 'trust premium' for established institutional developers over regional players.
For prospective buyers, the takeaway is straightforward: Oberoi Realty has arrived in NCR not with a cautious toe-dip but with a fully-formed luxury proposition, backed by a track record of 51 real estate projects spanning 17.3 million sq ft delivered to date, with more than 34 million sq ft currently under construction. Three Sixty North's remaining inventory and the yet-to-be-launched second phase will now be closely watched as a bellwether for how far the brand's Mumbai-built reputation can travel — and how much of a premium buyers in Gurugram are willing to pay for it.
