How Oberoi Realty's First Gurugram Launch Became One of NCR's Biggest Luxury Sales Weeks
For a company that built its entire identity within the tidal geography of Mumbai, the decision to step beyond the Arabian Sea and plant its flag in Gurugram was never going to be a quiet affair. And it wasn't. When Oberoi Realty unveiled the first phase of Three Sixty North on Golf Course Extension Road in Sector 58, the response from Delhi-NCR's affluent buyers arrived not in trickles but in a single, decisive wave, one that industry watchers are already calling among the biggest luxury sales weeks the region has witnessed.
The numbers, disclosed by the company in a regulatory filing, tell a striking story. Oberoi Realty recorded gross bookings of about ₹8,109 crore at Three Sixty North, its first luxury residential development in the National Capital Region. The developer reported sale of 1.352 million sq ft of RERA carpet area, equivalent to nearly 2.31 million sq ft of saleable area in the initial phase. Phase one alone comprised more than 800 luxury residences spread across six towers, with the seventh tower reserved for a later phase.
What makes the achievement notable is not simply the scale of the rupee figure, but how quickly it accumulated. The project launched on June 29, and within days the developer had already crossed roughly half of its projected revenue potential for the entire scheme. The company had earlier pegged the project's total revenue potential at ₹16,000 crore across two phases. With bookings of ₹8,109 crore already secured, Oberoi Realty has achieved around 51% of the project's estimated revenue potential in a matter of days, an extraordinary conversion rate for a developer with no prior brand presence in the region.
Three Sixty North sits on a 14.8-acre parcel on Golf Course Extension Road in Sector 58, land the company acquired for ₹597 crore. The project draws its design language from Oberoi Realty's own Three Sixty West in Worli, a project widely regarded as one of Mumbai's most recognisable luxury addresses. Homes in the Gurugram launch span 3 BHK and studio, 4 BHK and studio, duplex, and penthouse configurations, ranging from approximately 5,500 square feet to more than 13,000 square feet of saleable area, with prices starting from ₹18 crore onwards. The basic selling price was set at ₹35,000 per square foot, positioning it firmly at the upper edge of Gurugram's luxury spectrum.
Speaking after the launch, Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, framed the response as validation of a brand built over decades. Vikas Oberoi, chairman and managing director, Oberoi Realty, said the overwhelming response to Three Sixty North reflects the strength of the development and also the trust that customers have placed in Oberoi Realty over the past four decades, adding that the project is the culmination of the company's experience in creating landmark developments in Mumbai. At an earlier press conference announcing the launch, he had been candid about the calculated risk of entering unfamiliar territory: We are launching our first project in Delhi-NCR. We feel confident now that our brand is transportable to the NCR market, he said.
Industry analysts had anticipated the move would be closely watched, given Gurugram's status as the epicentre of luxury housing demand in North India. Analysts have noted that the combination of rising demand, urban migration, and infrastructure projects like the Dwarka Expressway is creating favourable conditions for well-capitalized developers entering the region. Golf Course Extension Road itself has emerged as one of the corridor's most sought-after stretches, offering proximity to DLF Cyber City, the Sector 55-56 Rapid Metro corridor, and IGI Airport, all factors that appear to have played into buyer decision-making despite the entry-level ticket size of ₹18 crore.
Rather than releasing the entire inventory at once, Oberoi Realty has signalled it will follow the phased sales approach it has long used in Mumbai. Vikas Oberoi said the company will gradually introduce more inventory during the construction period instead of selling all available units at once, explaining that this strategy helps maintain long-term demand and allows the company to respond to market conditions over time. For prospective buyers watching from the sidelines, this suggests further tranches of Three Sixty North, and eventually the seventh tower, will be released in a calibrated manner rather than in one large drop.
The debut also arrives against the backdrop of a company with a substantial delivery record behind it. The developer has delivered 51 real estate projects to date, representing 17.3 million sq ft of completed space, while more than 34 million sq ft is under construction, a track record that likely reassured NCR buyers unfamiliar with the brand but drawn to its Mumbai reputation. With Three Sixty North now anchoring its NCR ambitions, Oberoi Realty has signalled that this debut is a template rather than a one-off, and Gurugram's luxury market will be watching closely for what phase two brings.
