Mumbai's most trusted address builder finally earns its Gurugram registration.
Get DetailsFor a developer whose name has long been synonymous with Mumbai's finest addresses, the wait for an official entry into Delhi-NCR has been closely watched by analysts and homebuyers alike. That wait ended when Oberoi Realty's maiden Gurugram residential project, 360 North, officially appeared on the HRERA website with approval status updated as "Approved and certificate uploaded". The registration is being treated as the final regulatory hurdle for a project that has been years in the making, and it clears the way for the company to formally market and sell units in Haryana.
The project, known as Oberoi Three Sixty North, traces its origins back to a sale deed executed on May 7, 2024, following the initial acquisition in November 2023, on prime land situated in Sector 58 near Gurugram's Southern Peripheral Road. The transaction itself made headlines at the time: Oberoi Realty acquired a prime 14.81-acre land parcel in Gurugram, Haryana, in a buyout worth Rs 597 crore, one of the largest for the company outside its core Mumbai market. The site's location on Golf Course Extension Road places it squarely in one of the region's most sought-after luxury corridors, and industry watchers noted that the land's development potential is approximately 2.6 million square feet, highlighting Oberoi Realty's intention to launch a luxury group housing project on the site.
At the launch, Chairman and Managing Director Vikas Oberoi did not mince words about the significance of the move. "We are launching our first project in Delhi-NCR. We feel confident now that our brand is transportable to the NCR market," he said. The scale of ambition attached to the project is substantial: the developer has estimated an investment of around ₹6,000 crore for the entire project, including both phases, with total revenue potential pegged at ₹16,000 crore across the two phases. Early market response appears to validate that confidence, with bookings of ₹8,109 crore already secured, representing around 51% of the project's estimated revenue potential.
Investors reacted swiftly to the RERA news as well. Following the announcement, Oberoi Realty's shares gained nearly 5%, reflecting positive investor sentiment and confidence in the company's long-term expansion strategy. That kind of market reaction is not new for the company's NCR ambitions — when the original land deal was first disclosed, the market capitalisation of Oberoi Realty crossed the Rs 50,000 crore mark for the first time ever in intra-day trades, with the stock trading higher by 1.7 per cent.
What exactly are buyers signing up for? The project has been conceived on an unmistakably premium scale. Oberoi Realty's project in Sector 58 Gurgaon is designed based on the same principles as the company's prestigious Mumbai development, Three Sixty West, offering ultra-luxurious apartments sized between 5,000 and 8,000 square feet. Vikas Oberoi has described it in investor conversations as a smaller, but equally exacting, sibling of that Worli landmark. On pricing, apartments are priced from ₹18 crore, with a base selling price of ₹35,000 per sq ft, making it one of Gurugram's premium residential offerings. Some pre-launch phase pricing reports have pointed to figures in a similar band, with Phase 1 pricing cited at ₹38,000 per sq ft for bare shell units, while finished units are stated at approximately ₹43,000 to ₹45,000 per sq ft.
The timing of the RERA clearance is notable against the backdrop of Gurugram's broader luxury market. The approval comes at a time when Gurugram is witnessing strong demand for premium and luxury residential developments, and Golf Course Extension Road has emerged as one of NCR's fastest-appreciating real estate corridors, with capital values rising steadily on the back of strong end-user demand, improving infrastructure, and a surge in Grade-A commercial development in neighbouring sectors. For a first-time entrant, that tailwind matters. Analysts have also flagged execution as a factor buyers will watch, given the project's ambitious high-rise design — reports on the development describe towers reaching well past 45 storeys, which typically demands specialised high-rise construction expertise.
For prospective buyers, the RERA registration is more than paperwork. The RERA approval signifies that the project has successfully completed key regulatory requirements, allowing the company to officially commence sales, marketing, and booking activities. It also means construction timelines, cost disclosures, and buyer protections are now legally mandated and publicly verifiable on the HARERA portal — a meaningful reassurance for a developer making its debut in an unfamiliar market. Combined with the scale of bookings already recorded, the approval effectively confirms that Oberoi Realty's NCR gamble has moved from ambition to on-ground reality.
Looking ahead, the Gurugram project sits alongside a broader expansion push for the company. Oberoi Realty has delivered 51 real estate projects spanning 17.3 million sq ft to date, while more than 34 million sq ft is currently under construction. The Sector 58 development is widely seen as a template for how the Mumbai-bred developer intends to compete in Delhi-NCR's crowded luxury segment, and its performance — both in construction pace and continued sales momentum — will be closely tracked by the industry as a bellwether for further Oberoi expansion into North India.
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