A 75-acre garden township in Thane records extraordinary Rs 1,348 crore in launch-weekend bookings.
RERA: PR1331012400078
Get DetailsThere are launches, and then there are events that reorder the map of a city's aspirations. When Oberoi Realty opened the doors to Jardin at Oberoi Garden City Thane on Pokhran Road No. 2, few could have predicted just how emphatically Thane's homebuyers would respond. Oberoi Realty launched its much-awaited integrated development, Oberoi Garden City Thane at Pokhran Road No 2 on October 18, 2024, and recorded a gross booking value of Rs 1,348 crore for 5.65 lakh sq ft (carpet area) over the first three days. It was, by any measure, one of the most striking opening acts the Mumbai Metropolitan Region's luxury housing market has witnessed in recent years.
The scale of the ambition matches the scale of the response. Oberoi Garden City Thane is a 75-acre development, offering luxury residences and amenities. The project's name, "Jardin," means "garden" in French, reflecting its emphasis on natural surroundings. The first phase of the development consists of 5 Residential Towers with expansive gardens, and bookings for 2 towers commenced on October 18, 2024, with homes comprising spacious 3-bedroom and 3-bedroom + studio apartments starting from 1475 sq ft, rising over 65 storeys. Later listings describe the towers rising even higher, with the master plan showing 3 & 4 BHK flats with carpets ranging from 1475 to 1900 sq. ft. across 5 Towers of 2B+6P+G+60 Storey, spanning 75 acres.
What truly sets the address apart, buyers say, is the ecosystem woven around the homes themselves. Residents can enjoy access to a 5-star JW Marriott Hotel, a private membership club, and an international school, with the development featuring over 30 world-class amenities designed to enhance the quality of life for its residents. Senior company executive Chintan Sanghavi elaborated on the residential experience, noting, "We have a clubhouse with multiple amenities that is exclusively accessible to the residents of Jardin at Oberoi Garden City Thane. Additionally, there will be a larger private paid membership club, open to both residents and non-residents. The membership fee will be determined and communicated closer to the club's booking."
The demand pattern itself told an interesting story about what today's luxury buyer wants. Sanghavi observed that gross sales for the launch weekend stood at Rs 1,350 crore, with demand spread across unit types but a higher than anticipated demand for the larger units. This preference for expansive, family-oriented layouts over compact configurations reflects a broader shift among Mumbai and Thane's affluent buyers, who increasingly view a home not merely as shelter but as a long-term sanctuary worth stretching one's budget for.
Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, framed the launch as a validation of the brand's long-standing promise. "We are thrilled by the tremendous response to the launch of our latest project at Oberoi Garden City Thane. The trust and confidence our customers have shown in our brand and product deeply humbles and encourages us. This project epitomizes our vision of delivering a holistic, luxurious living experience and we believe it will set a new benchmark for luxury in Thane." Coming as it did alongside strong quarterly numbers, the launch also buoyed investor sentiment, with Oberoi Realty reporting a 28% increase in September quarter net profit to Rs 589.4 crore, and revenue from operations climbing 8.4% to Rs 1,320 crore from Rs 1,217.4 crore in the previous year.
More than a year on, the momentum has not faded so much as matured into steady, sustained absorption. Property data trackers note that a total of 70 residential transactions have been registered so far for Oberoi Garden City Thane, amounting to Rs 194 crore till June 2026. Pricing, too, has moved decisively upward, with average property prices for the project moving from Rs 20,100/sqft to Rs 26,750/sqft during Q1 2026, reflecting a 33.08% rise. This trajectory places Jardin firmly among the address's peers on Pokhran Road, an area where Patlipada, Pokhran 2, Pokharan Road, Louis Wadi, and Ghodbunder Road have witnessed substantial appreciation of up to 35 percent over the last five years.
The broader Thane growth story lends useful context to why this launch resonated so strongly. Locality analysts point out that Thane has seen strong price appreciation, with average home prices rising nearly 46% over three years, from Rs 13,550 per sq ft in mid-2022 to Rs 19,800 per sq ft by mid-2025. Within this landscape, Pokhran Road No. 2 occupies a rarefied position, often described by local brokers as the "Malabar Hill of Thane," hosting the most premium gated communities with lush green views. With land becoming scarce in premium pockets like Pokhran Road No. 2, and demand for branded luxury remaining high, prices are expected to stay buoyant.
For prospective homebuyers, the takeaway is straightforward: Oberoi Garden City Thane has moved past the hype of launch day into the more telling phase of construction progress, price discovery, and real transactions. The MahaRERA registration for the project's first phase, bearing the number PR1331012400078, offers the regulatory footing that discerning buyers look for before committing to a purchase of this scale. With possession timelines stretching towards the turn of the decade and towers steadily rising along Pokhran Road, the story of this garden township in the heart of Thane is only just beginning to unfold — one booking, one tower, and one green courtyard at a time.
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