Oberoi Realty's First Gurugram Project Records Historic ₹8,109 Crore in Bookings
There are moments in the story of a city's skyline when a single launch seems to capture, all at once, the mood of an entire market. That is precisely what has unfolded on Golf Course Extension Road in Gurugram, where Oberoi Realty, a name synonymous for over four decades with landmark addresses in Mumbai, has made its NCR debut with a project called Three Sixty North. Within days of opening its doors to buyers, the development recorded gross bookings of approximately ₹8,109 crore — a figure that industry watchers are already calling one of the largest single-project launch numbers in Indian real estate history.
The scale of the response becomes clearer when one looks at the numbers behind it. The project has recorded bookings for approximately 2.31 million square feet of saleable area, translating to 1.35 million square feet of RERA carpet area. The first phase alone, according to industry reports, includes more than 800 luxury residences spread across six elegant towers, while the complete master plan will eventually feature seven residential towers, creating one of Gurugram's most exclusive residential communities.
Three Sixty North occupies a site that has become almost synonymous with Gurugram's luxury story. Spread across approximately 14.8 acres on Golf Course Extension Road, Sector 58, Gurugram, Three Sixty North is a luxury residential development, and the project's launch was announced by the company on June 29, 2026. The homes on offer are unapologetically premium in scale and ambition: Phase 1 of the launch offers residences comprising 3 BHK and studio, 4 BHK and studio, duplex, and penthouse configurations, ranging from approximately 5,500 square feet to over 13,000 square feet in saleable area, with prices starting from ₹18 crore onwards, plus applicable taxes. Reports from the launch event add that the company launched the first phase at a basic selling price of ₹35,000 per sq ft, with the cost per apartment starting from ₹18 crore.
Speaking on the milestone, Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, struck a note that was as much about philosophy as it was about numbers. "The overwhelming response to Three Sixty North reflects the strength of the development and the trust that customers have placed in Oberoi Realty over the past four decades. Three Sixty North is the culmination of our experience in creating landmark developments in Mumbai. Our entry into NCR marks an important milestone in Oberoi Realty's journey driven by philosophy rather than geography. As I have often said, growth is a by-product; we have to get the product right," he said. He added that the response to Three Sixty North reinforces the company's belief that trust, quality and disciplined execution transcend markets, giving the company tremendous confidence as it continues to build thoughtfully, with a long-term perspective and an uncompromising commitment to excellence wherever it operates. At the launch press conference, Oberoi was even more direct about the significance of the moment, telling reporters, "We feel confident now that our brand is transportable to the NCR market."
The ambition behind the project extends well beyond the opening numbers. The total revenue potential of the project, including both phases, is pegged at ₹16,000 crore, with the project cost expected to be around ₹6,000 crore for both phases. Once the master plan is realised, residents can expect expansive landscaped open spaces, Club Three Sixty North, and a curated boulevard featuring premium retail outlets and cafés, offering residents a holistic luxury lifestyle.
Why has the response been so emphatic? Analysts point to the address itself. Golf Course Extension Road has rapidly evolved into Gurugram's most preferred luxury residential corridor, offering seamless connectivity to Golf Course Road, Sohna Road, Southern Peripheral Road, NH-48, Cyber City, and Indira Gandhi International Airport. Beyond location, brand equity appears to be doing much of the heavy lifting. Sanjeev Singh, Managing Director of SKJ Landbase, observed that "the overwhelming response to Three Sixty North reflects the remarkable evolution of Gurugram's luxury housing market." Commentary from market analysts has gone further, suggesting the launch signals a structural shift: one report noted that "traditionally perceived as a cautious, MMR-focused developer, this ₹8,109 crore booking confirms that the company can scale across geographies."
For homebuyers watching from the sidelines, the takeaway is twofold. First, Gurugram's luxury segment — already crowded with established names — has just welcomed a serious new competitor with deep execution credibility built over a strong track record of delivering aspirational developments with distinctive designs and quality finishes, having successfully completed 51 projects across Mumbai. Second, the speed and scale of bookings at Three Sixty North suggest that discerning buyers in the ₹18 crore-plus bracket are prioritising trust and disciplined delivery over speculative discounts — a trend likely to shape how future luxury launches in the corridor are priced and positioned.
