Oberoi Realty's First Gurugram Project Records ₹8,109 Crore in Bookings
There are launches, and then there are moments that quietly rewrite the rules of a market. Three Sixty North, Oberoi Realty's first residential venture beyond the Mumbai Metropolitan Region, appears to belong firmly to the latter category. Within days of its unveiling, the Mumbai-based developer confirmed that it had recorded gross bookings of approximately Rs 8,109 crore at Three Sixty North, its first luxury residential development in the National Capital Region. For a company that spent four decades building its reputation almost entirely within Mumbai's western and eastern suburbs, this is not a modest toe-dip into North India's most competitive luxury market — it is a statement.
The numbers behind the announcement are striking in their own right. The company has sold 13.52 lakh sq ft of RERA carpet area (23.10 lakh sq ft of saleable area) in this 14.8 acre project. Set on a sprawling 14.8-acre plot on Golf Course Extension Road, Sector 58, Gurugram, the development is designed around a vision of seven residential towers, extensive landscaped open spaces, Club Three Sixty North, and a curated boulevard with retail outlets and cafés. The launch itself unfolded in phases, with the first tranche going live on June 29. The company has launched the first phase of its housing project, located at Golf Course Extension Road in Gurugram, comprising 832 units across six towers.
What exactly are buyers paying for? The configurations skew unmistakably ultra-luxury. Phase 1 of the launch offers residences comprising 3 BHK and studio, 4 BHK and studio, duplex, and penthouse configurations, ranging from approximately 5,500 square feet to over 13,000 square feet in saleable area, with prices starting from ₹18 crore onwards, plus applicable taxes. The pricing math is equally telling — the company launched the first phase at a basic selling price of ₹35,000 per sq ft, with the cost per apartment starting from ₹18 crore. At that price point, Three Sixty North is not competing on affordability; it is competing on trust, design language, and the promise of a lifestyle ecosystem that Oberoi has spent decades perfecting in Mumbai.
Oberoi Realty CMD Vikas Oberoi did not mince words about what this launch represents for the company's ambitions beyond home turf. "We are launching our first project in Delhi-NCR. We feel confident now that our brand is transportable to the NCR market," Oberoi Realty CMD Vikas Oberoi had said on June 29 at a press conference in Gurugram. He went further in describing the philosophy behind the company's approach, noting that the overwhelming response to Three Sixty North reflects the strength of the development and the trust that customers have placed in Oberoi Realty over the past four decades, calling the NCR entry an important milestone driven by philosophy rather than geography, and adding that growth is a by-product — the product has to be right first.
The scale of ambition extends well beyond this single phase. The company had on June 29 announced its foray into the Delhi-NCR market with the launch of its first luxury housing project with a total investment of ₹6,000 crore and a revenue potential of ₹16,000 crore. With Phase 1 alone already crossing half that revenue target in bookings within days, the momentum suggests Oberoi may be looking at accelerated timelines for subsequent phases and future NCR land parcels.
Industry watchers see this as more than one company's success story — it reflects a broader shift underway in Indian real estate. India's residential real estate market is increasingly being dominated by developers who have diversified beyond their home markets to establish multi-regional footprints, with data trends across listed real estate companies analysed by Anarock indicating that top listed developers are expanding aggressively across key cities beyond their home turf and recording stronger growth in pre-sales revenue in fiscal year 2026. Gurugram's Golf Course Extension corridor, already home to marquee names, now counts a Mumbai heavyweight among its newest entrants — and the early numbers suggest buyers were more than ready for it.
For homebuyers evaluating Three Sixty North, the takeaway is straightforward: this is a big-ticket, branded luxury play rather than a mid-market entry. Ticket sizes starting at ₹18 crore place it firmly in the ultra-HNI bracket, competing directly with the likes of DLF, Godrej Properties, and IREO in Gurugram's premium belt. Given the pace of Phase 1 absorption, prospective buyers eyeing later phases or resale opportunities may want to track construction milestones and RERA registration closely as the project moves from launch euphoria to execution.
