Oberoi Realty's NCR Debut: Inside the Three Sixty North Launch in Gurugram
For a developer that spent nearly forty years building almost exclusively within the Mumbai Metropolitan Region, the decision to cross into Delhi-NCR was never going to be a quiet affair. Oberoi Realty announced its foray into the region with the launch of Three Sixty North, and within days the numbers made it clear that the bet had paid off handsomely. In a regulatory filing, the company said it had "recorded gross bookings of approximately ₹8,109 crore at 'Three Sixty North', its first luxury residential development in the NCR." The figure represents one of the largest single-project pre-sales numbers recorded anywhere in Indian real estate this year.
The scale of the response becomes clearer when set against what was actually put up for sale. The company has sold 13.52 lakh sq ft of RERA carpet area (23.10 lakh sq ft of saleable area) in this 14.8 acre project. The company has launched the first phase of its housing project, located at Golf Course Extension Road in Gurugram, comprising 832 units across six towers. Phase 1 residences span a wide range of formats — Phase 1 of the launch offers residences comprising 3 BHK and studio, 4 BHK and studio, duplex, and penthouse configurations. Entry pricing was set well above anything else on the corridor: the company launched the first phase at a basic selling price of ₹35,000 per sq ft, and the cost per apartment starts from ₹18 crore.
Speaking about the milestone, Chairman and Managing Director Vikas Oberoi framed the launch as a validation of the company's long-standing approach rather than a simple geographic expansion. "Our entry into NCR marks an important milestone in Oberoi Realty's journey driven by philosophy rather than geography. As I have often said, growth is a by-product; we have to get the product right." He added that the response reinforced a belief that has guided the company across cycles: the response to Three Sixty North reinforces the company's belief that trust, quality and disciplined execution transcend markets, giving it "tremendous confidence as we continue to build thoughtfully, with a long-term perspective and an uncompromising commitment to excellence wherever we operate." At the launch event itself, weeks before the bookings figure was announced, Oberoi had already signalled his intent plainly: "We are launching our first project in Delhi-NCR. We feel confident now that our brand is transportable to the NCR market."
The financial architecture behind the project is substantial. The company had announced its foray into the Delhi-NCR market with the launch of its first luxury housing project with a total investment of ₹6,000 crore and a revenue potential of ₹16,000 crore. On the construction side, credibility has been reinforced by the choice of contractor — L&T has been awarded the civil construction contract, and L&T Construction is one of the two or three firms in India capable of building a project of this specification and complexity. On the regulatory front, the project has moved from pre-launch chatter to formal registration: Tower A received HARERA registration on 20 May 2026, and the current RERA covers six residential towers with roughly 420 units, registered individually, consistent with how Three Sixty West was handled in Mumbai.
The location itself explains part of the enthusiasm. Golf Course Extension Road has been one of the fastest-appreciating luxury corridors in the country over the past two years, and Oberoi's entry point sits well above prevailing rates. Three Sixty North sits on GCER at Sector 58, adjacent to the Grand Hyatt Gurugram, on a corridor with mature social infrastructure — GD Goenka, DPS and several established schools within reach, Medanta a 15-20 minute drive, and retail at Ambience, South Point Mall and Garden Galleria within the corridor. By comparison, the weighted GCER average is approximately Rs 23,000-27,000 per sq ft in 2026, and Oberoi entering at Rs 33,500 is above every existing supply point on the corridor.
Industry observers see this as part of a wider shift in how India's listed developers are approaching growth. India's residential real estate market is increasingly being dominated by developers who have diversified beyond their home markets, and data trends analysed by Anarock indicate that some of the top listed developers are expanding aggressively across key cities beyond their home turf, recording stronger growth in pre-sales revenue in fiscal year 2026. Analysts covering the stock have framed the launch as a structural inflection point for the company. This is a fundamental shift in Oberoi Realty's growth narrative — traditionally perceived as a cautious, MMR-focused developer, this booking confirms that the company can scale across geographies.
For prospective buyers, the Gurugram launch is not an isolated event but one piece of a much larger national build-out. The company has delivered 51 real estate projects so far, comprising 17.3 million sq ft, with more than 34 million sq ft currently under construction. Alongside Gurugram, the group's pipeline includes new commitments in Bandra East and continued phases at Oberoi Garden City in Thane, underlining a broader ambition to be recognised as a pan-India luxury name rather than a Mumbai specialist alone. Anyone evaluating Three Sixty North should treat it as an early-stage, long-horizon purchase — construction is only just getting underway, possession is several years out, and, as with any new-market entry, buyers are advised to independently verify RERA registration, land title and payment milestones directly with the developer before committing funds.
